The seventh edition of Shanghai Intelligent Building Technology reached a successful close, with a record-breaking increase in visitor attendance. The three-day event welcomed 12,762 professional visitors from 50 countries and regions, a 62% increase from its 2012 edition. Held from 25 – 27 September at its new venue, Shanghai New International Expo Centre, the fair presented a comprehensive collection of the latest technologies and solutions in intelligent building development from around the world. In total, 135 exhibitors participated in the 2013 show, and utilised 10,000 sqm of exhibition space.
Ms Lucia Wong, Deputy General Manager, Messe Frankfurt Shanghai Co Ltd commented: “I am more than pleased with the performance of the show’s 2013 edition. Exhibitors overwhelmingly expressed positive views on both the professionalism of the show, and our visitors. Suppliers enjoyed the opportunity to have in-depth discussions with potential buyers who were well-versed in the benefits of intelligent building technology. I believe this confirms the importance of this show to the growing regional market.”
The latest edition of the Shanghai fair focused on the three themes currently highest in demand across East China: building energy efficiency, intelligent cities and smart homes. Professionals involved in property development, such as system integrators, architects, engineers, designers and contractors served as the fair’s target buying audience. To assist them in easily meeting relevant suppliers, two thematic zones entitled Building Energy Saving, Energy Management & Building Automation and Generic Cabling were set up across the fairground. These zones allowed both exhibitors and visitors to maximise their time in targeting appropriate buyers and finding the right solutions. Some of the brands that participated in these areas included HaiLinfeng, Lierda, Longchuang, Molex, Persagy Energy Saving Technologies, Regin Controls, Telege and UCS.
First-time exhibitor, Control4, joined the fair to promote their personalised automation and control solutions to the regional market. Mr Augustine Wen, Asia Territory Sales Manager shared: “Our main goal was to look for distributers to help sell our products. Through the fair, we hoped to reach approximately 80 to 100 target distributers to further discussions. The visitor flow of the fair was better than we expected.”
Fellow exhibitor, NorthQ, a Z-Wave Alliance member, also saw the Shanghai show as an opportunity to build brand awareness as they grow their business in China. Mr Christian von Scholten, CEO of the company said: “It is our first year joining the fair. I was very satisfied with the flow and the professionalism of visitors. In fact, a great amount of visitors to our booth were from overseas. I am very impressed with the show’s results and will definitely return next year.”
Beili, Customer Service Supervisor for the company noted:
“The visitor quantity and quality at the show were very good. We even met buyer delegates from Italy. In China, especially Eastern China, the economy is more mature and the area is in need of smart home solutions. We feel very positive about the results of our participation, and will definitely come back next year.”
For first-time visitor, Mr Zou Haoyu, Manager, Chongqi Song Ri Technology Co., Ltd., the fair provided an excellent assortment of international brands with quality products. He commented: “My company produces computer accessories and other related electronic products. We currently are aiming to expand our business into the smart home industry. I was most impressed by the internationally-renowned building standards organisations present. I am sure I will return next year.”
Mr Edward Kiany, an R&D employee at Zuiver Electric was also impressed by the assortment of local brand and products at the show. He mentioned: “I was surprised by how well the development of the intelligent building and smart home industry is in China. It was good to be here since I was looking to source building automation products and electronic components. I am happy with what I have seen at the exhibition.”
Attendees applauded the show’s informative seminars and forums
During the show’s first two days, 14 various forums and seminars, covering more than 80 different topics were held. The event schedule provided an opportunity for all fair attendees to meet leading industry experts and share information on the latest trends and most pressing issues facing the region. Some of the noteworthy seminars and forums included:
Runsun Technology, a long-term exhibitor at the Shanghai show, returned once again in the hopes of finding new domestic and international distributors for their smart home products. Ms Wang
- China Cabling Team – Intelligent Building and Cabling Systems Forum
- 2013 China Hotel Management/Engineering Management Forum
- Safe and Smart City: Solutions for Safe City and Intelligent Building
- Z-Wave Smart Home Control Seminar
Mr Liking Lin, Sales Manager at EverFocus Electronics (Shenzhen) Co., Ltd., and a speaker at the forum on safe and smart cities commented: “The forum brought discussions about the use and implementation of complex information solutions for safe cities and intelligent buildings, a prime concern currently for most countries around the world. This event was very valuable as it gathered influential speakers from Russia and shared their experiences in the development of security and protection technology in the country. This forum was definitely an effective platform for exchanging views and enhancing the industry.”
Sharing his views on the importance of formal building standards in intelligent building development was Mr Graham Martin, Chairman & CEO of EnOcean Alliance. His speech stressed the importance of applying internationally-recognised automation systems into new building projects to reduce pollution. He commented: “My discussions with attendees were very good and professional. Sharing key information among industry peers allowed us to bring the latest standards to the market. The platform was good for interaction and idea exchange. I feel very positive about the forum’s results.”
Mr Yang Qing, Technical Support Manager, Shanghai Sunrise Power Technology Co., Ltd, attended several sessions of the forum on building standard. He shared: “I found the discussions very inspiring and valuable. Our company designs and manufactures power automation devices and systems for offices. This experience and the information sharing were valuable and very useful to me.”
Shanghai Intelligent Building Technology has been jointly organised by Guangzhou Guangya Messe Frankfurt Co Ltd, China Council for the Promotion of International Trade – Shanghai Pudong Sub-Council and Shanghai Hongshan Exhibition Service Co Ltd since 2012. The fair is the sister event to Guangzhou Electrical Building Technology and Beijing International Building Technology. The next edition is scheduled to take place from 3 – 5 September 2014, concurrently with Messe Frankfurt’s ISH Shanghai & CIHE and Shanghai International Lighting Fair.
The show is also a part of Messe Frankfurt’s building and energy shows, headed by the biennial Light + Building event, which will take place from 30 March – 4 April 2014 in Frankfurt, Germany.